I've been getting a lot of email lately with subject lines that start: NOT A (query) (question) (something else.)
I've tried not to be annoyed by this because really, it's pretty minor, but c'mon guys. Do you really think I need to be told that something isn't a query? That it isn't a deal memo? That's not a notice from Shark Week that I've been selected as guest of honor?
Do you think I can't actually read sentences in English?
Amazingly enough, if you tell me what the email is actually ABOUT, it's more helpful than telling me what it's NOT.
It's not a zebra.
It's not a golden ticket.
It's not helpful.